Video

Messages delivered by video create a lasting impression. Website videos create action and increase message retention and the time visitors spent on your website. Video’s evergreen aspects and ability to be distributed by email make it a tremendous value when compared to print.

Student and Faculty Profiles: Let Your Community Tell Your Story

Schools know that their best recruiters are current constituents. Parents, students, faculty and alumni do the best job at conveying the spirit of your school to prospective students, families and employees. So how do you make sure your applicants get to hear from your best spokespeople?  Capture those people and their stories on video, and feature it on your website.

School Profile: Open the Door to Applicants

Nothing can replace a campus visit when it comes to connecting with applicants and their families. Get more students to your door by giving them a peek at school life using a school profile video. Video taken around campus, in classrooms, and during extra-curricular activities will give viewers a glimpse at life at your school, and help applicants envision themselves as students.

Capital Campaigns: Re-connect and Re-engage

Your alumni and parents know your school.  But do they really understand its plans for the future?  Capital campaign videos present a unique way to connect the aspirations of your school and its students to your alumni and parents’ experience.  Show your current buildings and renderings of your new facilities, let scholarship students tell their stories, and give the leaders of your campaign a way engage your constituents.

The Power of Professional Video

Standards in video production vary widely.  That is why Silverpoint has partnered with EMI Network, a national multimedia marketing company with a 20 year track record of offering cost-effective and high-quality marketing videos. EMI delivers  by providing:

• Project Manager/Producer: One main point of contact to guide your project
• Copywriter: An EMI staff writer will conduct the interviews and craft the story line
• Narration and Music: Customer selects voice talent and music from samples
• Video and production crew: The production team will visit campus for interviews, testimonials, and campus shots
• Editing: EMI will edit the final video to bring the interviews, music, narration and campus shots together into one final product